October 17, 2023

Unconventional Tactics for Selling Prestigious Properties in Newport Beach, CA

Unconventional Tactics for Selling Prestigious Properties in Newport Beach, CA

Situated in the center of Orange County, Newport Beach is one of California's most stunning and highest-priced coastal cities, and for a good reason. It features pristine sandy beaches, ocean views, beautiful luxury communities, and easy access to various upscale amenities that promise a life of luxury. Newport Beach and Corona Del Mar are also home to nature preserves, lush parks, and many recreational opportunities, including fun aquatic sports, hiking trails, and championship golf. Residents here enjoy easy access to some of the best shopping and dining spots, including Balboa Peninsula, Fashion Island, and Mastro's Ocean Club.

Thanks to its prestige as one of the hottest coastal residential real estate spots, Newport Beach real estate is one of the most coveted in the country, with home prices appreciating year over year. Even so, attracting the right buyer willing to pay top dollar for your home requires thinking out of the box. Read on as trusted Realtor® Jacqueline Macken shares some little-known secrets to selling a prestigious Newport Beach, CA, home.

Rope in the entire community

Enlisting the help of your neighbors is one of the unconventional ways to gain an edge in today's highly competitive marketplace. Apart from posting your Newport Beach, CA, home for sale on real estate sites, stroll through the neighborhood and knock on the doors or slip handwritten notes under the welcome door mat to advertise your listing

Reaching out to your immediate community and letting them know you are going to sell is an effective way to amplify the word-of-mouth marketing strategy. Engage the neighbors a few weeks before listing your house to give them time to spread the word to people in their lives who might be searching for a new luxury home. The prospects of having friends and family closer could motivate your neighbors to market the listing and bring the right buyer to the neighborhood.

Host an open house party

Although they are beneficial, standard open houses may not generate viable leads in the marketplace. Liven things up by throwing an open house party that delivers fun and attracts more buyers to your home. Allowing potential home buyers to savor their favorite snacks and interact with their prospective neighbors could inspire them to make an irresistible offer.

Offer some freebies

Another unconventional idea to sell a prestigious Newport Beach, CA, home is to offer potential buyers a freebie, such as a one-year home warranty or a few months' worth of lawn care or cleaning service, to help you gain an edge over the competition in the market. If you are on a tight budget, consider more affordable options, such as helping with moving tasks. Offering useful freebies is extremely attractive to new homeowners and can help you sell your home faster. Ensure that you put a deadline on the freebie offer to motivate buyers and create a sense of urgency.

Consider virtual staging tactics for your listing

While experts agree that staging helps sell homes faster and for higher offers, the entire process of renting furniture and hiring a professional stager can be costly and time-consuming. This is where virtual staging comes in. Technological advancement has given rise to innovative apps that can add furniture, decor, rugs, and even lighting effects to the professional photos for your home’s online listing page. The best thing about these virtual staging strategies is that they allow you to tailor your staging efforts based on the preferences and interests of local buyers without incurring any added cost.

Try some unconventional online marketplaces

If you want to generate great exposure for your home, consider marketing it in places where the potential buyers spend most of their time. Studies show that most homebuyers begin their journey by searching for properties online, so try something a little out of the ordinary to attract more online buyers. Great options include advertising your Newport Beach, CA, home for sale on Facebook Marketplace, Facebook groups, eBay, or even Craigslist.

However, keep in mind that these sites have unique risks, and it is important to practice due diligence before arriving at any deal. Engage an experienced real estate expert in Newport Beach to do background checks on the potential buyer and ensure your rights are protected during the contract phase.

Leave information on local hot spots

Leaving information about your listing at local hot spots can be an exciting and effective marketing strategy. Create eye-catching, detailed listing brochures and signs to post in popular coffee shops, boutiques, and parks in the neighborhood. You can also print property information on calendars, notepads, or refrigerator magnets.

Partner with a local real estate expert

The secret weapon up your sleeve in the luxury home selling journey is an experienced local real estate agent. A knowledgeable agent boasts a comprehensive knowledge of the market to help them poise your home for success. Not only that, but their extensive industry connections enable them to more effectively generate attention in your listing.

In addition, determining the right asking price for a luxury home is a delicate balance. An experienced local agent can provide a well-researched comparative market analysis to help you set a competitive and realistic price that attracts potential buyers while maximizing your return on investment.

Get started with Jacqueline Macken today

If you are listing your Newport Beach, CA, home for sale, the unconventional tips shared here can help you overcome stiff competition and maximize your end results. For trusted advice along your Newport Beach selling journey, team up with expert Realtor® Jacqueline Macken. With years of invaluable experience selling luxury homes and a dedicated focus on your goals, Jacqueline promises her clients a hassle-free and efficient selling process. Contact her today to schedule a free consultation.

*Header photo courtesy of Shutterstock



Here are Some Similar Articles Recently Published

View all posts

Work With Jacqueline

Jacqueline works with sincere honesty, integrity, and transparency to help you meet your real estate goals: selling your home for the highest possible price in the fewest days on the market!

Follow Me